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News release


20 October 2011

Personalised Budgets for rough sleepers in the City of London wins Andy Ludlow Homelessness Awards

On Thursday 20 October, the City of London Corporation and London based homelessness charity Broadway celebrated winning the Andy Ludlow Awards for their innovative partnership - providing Personalised Budgets to entrenched rough sleepers in the City.  

Now in its thirteenth year, the Andy Ludlow Awards are the country’s leading homelessness awards with prize money of £25,000 awarded to the winner.  The City of London Corporation and Broadway collected their prize at the presentation ceremony at the Houses of Parliament.

The successful project demonstrates a new way of working to get the most entrenched long-term rough sleepers off the streets by giving back choice and control to the individual.
All those involved in the project had been sleeping rough for between four and 45 years and had been very reluctant to take up offers of hostel places or detox programmes.

The project asked long term rough sleepers what it would take for them to move off the streets, as opposed to offering them the same services that had failed for them previously. Staff worked with each person to develop a personalised budget of up to £3,000 and an action plan to help them move away from sleeping rough at their own pace.

The project’s impact is impressive. Of the 21 participants that were offered a personalised budget, 16 are now in accommodation and a further 3 are awaiting a specific accommodation offer.  These results far exceeded many people’s expectations of the project.

On average, participants spent far less than the £3,000 budget that was available to them (£794 being the average spend), and this enabled people to purchase items such as furniture to make the move into accommodation more comfortable, or to pay for courses, which would ultimately help to sustain accommodation.

Reverend Dr Martin Dudley, Chairman of the City of London Corporation’s Community and Children’s Services Committee, said:
“Our Personalised Budgets programme provides a creative strategy for helping to get the most entrenched rough sleepers off the streets.  It’s fantastic that our approach to tackling long-term homelessness has been recognised by the judges and we will continue to work with our partners at Broadway to help improve services to homeless people in the future.”

Howard Sinclair, Broadway’s Chief Executive said: 
'We are delighted to have won the Andy Ludlow Award for our work in the City of London. The scheme shows just what can be achieved when all of the agencies -statutory and voluntary - work along with the people who receive our services to make significant changes in their lives'

Broadway’s The Old Theatre hostel in Hammersmith and Fulham, for residents who have been consistently evicted from other supported housing due to their high level of anti-social behaviour, received third prize.

Ends

Contact information
Caroline Sweeney, Communications, Broadway
Tel 020 7710 0615
Email caroline.sweeney@broadwaylondon.org
Website www.broadwaylondon.org  

John Park, Media Officer, City of London Corporation
Tel  020 7332 3639
Email john.park@cityoflondon.gov.uk

The City of London Corporation is a uniquely diverse organisation. It supports and promotes the City as the world leader in international finance and business services and provides local services and policing for those working in, living in and visiting the Square Mile. It also provides valued services to London and the nation. These include the Barbican Centre and the Guildhall School of Music & Drama; the Guildhall Library and Art Gallery and London Metropolitan Archive; a range of education provision (including three City Academies); five Thames bridges (including Tower Bridge and the Millennium Bridge); the Central Criminal Court at Old Bailey; over 10,000 acres of open spaces (including Hampstead Heath and Epping Forest), and three wholesale food markets. It is also London’s Port Health Authority and runs the Animal Reception Centre at Heathrow. It works in partnership with neighbouring boroughs on the regeneration of surrounding areas and the City Bridge Trust, which it oversees, donates more than £15m to charity annually.

Broadway is a charity that works with people who are homeless or at risk of losing their home. Our vision is every person finds and keeps a home. The charity works with over 4000 people a year providing a combination of practical support and long term guidance to help people lead fulfilling, independent lives. Street outreach, hostels, supported housing and floating support services are provided alongside health, welfare and money advice, and work and learning services. Through research, information and partnership projects Broadway pushes forward the boundaries of good practice in services for homeless people.

The Andy Ludlow Awards: Run by London Councils on behalf of the capital’s 33 boroughs, the Andy Ludlow Awards are sponsored by London Housing Foundation, the government’s department for Communities and Local Government, Shelter and London Councils' Grants Committee. The awards are supported by Inside Housing magazine.  The panel of judges look for evidence of work that improves services to homeless people, prevents homelessness or tackles disadvantage caused by homelessness.


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