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News release


24 February 2010

City makes a splash for Lord Mayor’s Appeal

Swimmers from across London are preparing to dive into action this week (Friday 26 and Saturday 27 February) as they gather at the Golden Lane Leisure Centre to raise money for this year’s Lord Mayor’s Appeal, Pitch Perfect.

The City of London's annual charity event, City Dip, will be opened by Lord Mayor Nick Anstee this Friday, 9am. A total of 45 entries have registered for this year’s fundraising swim, totalling nearly 300 participants. The event begins with a City of London primary schools relay.

The charities benefitting from this year’s Lord Mayor’s Appeal are the Cricket Foundation and the London Symphony Orchestra. With the money raised from the appeal, both organisations will be bringing cricketing and musical opportunities to disadvantaged young people in London's most challenging boroughs.

The Lord Mayor, Nick Anstee, said:

"The City Dip is a terrific event that brings together people from across London for two inspirational charities have joined forces under the banner of my Appeal to create Pitch Perfect.

"I am passionate about how sport and music can help to transform the lives of young people for the better. The Cricket Foundation and the London Symphony Orchestra both do fantastic work and I want to thank all the City Dip participants for helping to support this year’s Lord Mayor’s Appeal."

The City Dip is a 5,000 metre (three miles) swim, which can be completed either by an individual or by a team of up to 6 people. Every swimmer will receive a commemorative City Dip certificate and medal.

Last year’s event raised a fantastic £25,000 and over £150,000 has been raised over the past six years.

The livery companies have also come out in force to raise money for the Appeal, with the NeedleMakers, Basketmakers, and the Worshipful Company of Chartered Secretaries and Administrators all competing in this year’s Dip.

Ends

Notes for editors

Photos available on request from Friday afternoon

The Lord Mayor’s Appeal 2010 – Pitch Perfect
This year, the London Symphony Orchestra and the Cricket Foundation are the principal beneficiary charities of The Lord Mayor’s Appeal. Through their educational programmes, both organisations provide dynamic musical and cricketing opportunities to young people in their schools and communities in London’s most challenging boroughs. For more information about The Lord Mayor’s Appeal 2010, to make a donation or to see the many ways in which you could help the Appeal please visit: www.thelordmayorsappeal.org

About the Lord Mayor of the City of London
The Lord Mayor is head of the Square Mile’s City of London authority for one year and the position is unpaid and apolitical. It is an exceptionally demanding role. The Lord Mayor spends some 90 days abroad and addresses some 10,000 people face-to-face each month (making around 800 speeches a year). The Lord Mayor represents City businesses and helps the City Corporation advise the Government of the day on what is needed to help the financial services sector to function well. The Lord Mayor frequently travels to represent the City; and travels overseas with the status of a Cabinet Minister. On average, the Lord Mayor will meet one head of state a month and will meet a prime minister or finance minister each week to discuss financial services, often in conjunction with senior City business representatives. The Lord Mayor, who is unpaid, lives in the Mansion House for the Mayoral year.

About the City of London Corporation
The City of London Corporation is a uniquely diverse organisation. It supports and promotes the City – the business district at the heart of London - as a world leader in international finance and business services and provides local services and policing for those working in, living in and visiting the Square Mile. It also provides valued services to London and the nation. These include the Barbican Centre and the Guildhall School of Music & Drama; the Guildhall Library and Art Gallery and London Metropolitan Archive; a range of education provision (including three City Academies); five Thames bridges (including Tower Bridge and the Millennium Bridge); the Central Criminal Court at Old Bailey; over 10,000 acres of open spaces (including Hampstead Heath and Epping Forest), and three wholesale food markets. It is also London’s Port Health Authority and runs the Animal Reception Centre at Heathrow. It works in partnership with neighbouring boroughs on the regeneration of surrounding areas and the City Bridge Trust, which it oversees, donates more than £15m to charity annually.

Press contacts
Sanjay Odedra, Press Officer, City of London Corporation
T: +44 (0)20 7332 1835 / M: +44 (0)7831 542 856
Email: sanjay.odedra@cityoflondon.gov.uk

James Abbott, Press Officer, City of London Corporation
T: +44 (0)20 7332 1754 / M: +44 (0)7831 543 188
Email: james.abbott@cityoflondon.gov.uk


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