29 April 2009
City contributes to major tourism campaign
On Monday a major boost was announced to London’s £2m tourism
campaign, "Only in London," with a £400,000 cash injection from
three central London boroughs and the City of London
Corporation.
Chris Duffield, Town Clerk and Chief Executive at the City of
London Corporation said:
"The City of London is delighted to support this campaign which
will provide a much-needed boost to London's visitor economy during
this difficult economic climate.
"Tourism is a vital contributor to the wider London economy and
it is important that we continue to support retailers, restaurants,
hotels, venues and attractions across the Capital.
"In the City we welcome visitors from across the globe who
experience a place which has a vibrancy and richness of culture to
match its position as the world's leading international finance and
business centre. In just over one Square Mile you can walk in the
footsteps of Chaucer, admire the world-famous Tower Bridge, marvel
at the mighty dome of St. Paul's Cathedral take in a show at the
Barbican, or drink in the same watering holes as Mark Twain, Arthur
Conan Doyle and contemporaries of Shakespeare. It is certainly not
a place to be missed."
Mayor Boris Johnson outlined plans for a new £2m Visit London
campaign to promote the capital to the rest of the UK and abroad
last month. The additional £400,000 is provided by City of London,
Camden, Westminster and Kensington & Chelsea, who represent
around 50 per cent of tourism spend in the capital. The extra
funding will considerably strengthen the campaign’s impact in key
international markets.
To mark the start of the ‘Only in London’ campaign this week,
the Mayor was joined by representatives from the four boroughs at
the launch of "West End – It’s Time" in Covent Garden - the first
in a series of unique events under the "Only in London"
umbrella.
Ends
Notes to editors
- About the City of London Corporation: The City of London
Corporation provides local government services for the Square Mile,
the financial and commercial heart of Britain. The Corporation
works nationally and internationally to maintain and enhance the
City as a world-leading international financial and business
centre. It also serves London and the UK with special
responsibilities such as the Barbican Arts Centre, the Central
Criminal Court at the Old Bailey, 10,000 acres of open space
including Hampstead Heath and Epping Forest, three wholesale food
markets, three inner-London City Academies, the City Bridge Trust,
economic regeneration programmes in neighbouring boroughs and
acting as London’s Port Health Authority.
www.cityoflondon.gov.uk
- Press enquiries: Susanna Howard in the City of London press
office:
T : 020 7332 3450