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Winning endeavours: Sources for 20th century international sporting heroes and events


London Metropolitan Archives, in partnership with Archives for London Ltd and the British Library, is participating in a project funded by the Heritage Lottery Fund, to celebrate sport in archives. This project is part of LMA’s contribution to the Cultural Olympiad being planned around the 2012 Olympic Games. Winning Endeavours will digitise and share documents, newspaper articles, visual material and ephemera relating to London’s Olympic past, specifically the 1908 and 1948 Olympic Games which were hosted in London, and London sportsmen and women who have participated in Olympiads over the years.

The archive material will be taken from repositories throughout London and the South East, and digital copies will be taken of all selected items. These copies will be published on a new website which will remain live until the end of 2012, when it will be archived at the British Library. The stories behind the images will be told in the website and the collection of images will be fully searchable. The website will be useful for journalists, researchers and anyone interested in London’s place in Olympic History.

Winning Endeavours aims to attract new audiences to archives, especially children and young people, and a range of activities are planned around the project to encourage interest in sport and in the archives which can shed light on how sport was portrayed, and played, in the past. Events will include guided walks around sites within London and the South East which have strong Olympic links, such as the Herne Hill velodrome and special family sessions based around the history of sport, which will take place in local parks. These events will take place during the summer and autumn of 2010.

The project’s dedicated researcher has spent the last six months contacting and visiting potential contributors, including the British Library Newspaper Library at Colindale and a variety of local and specialist archive repositories. This phase of the project will come to and end in early June 2010. She has identified 21 separate contributing repositories so far, including:

  • University of East London who hold the remains of the British Olympic Association archive
  • Hammersmith & Fulham and Brent Local Archives, in whose boroughs the 1908 and 1948 Olympic games were held
  • University of Westminster
  • The Historic Advertising Trust
  • The Scouts Association

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