All seminars and events take place at the City Business
Library.
Targeting your audience & defining your marketing
mix
Thursday 23 February
10am - 12noon
Whittington Room
If you are starting a small business or looking to take initial
marketing steps to promote your business, it is essential that you
know your audience and how to reach them. In this training,
Amber
Raney-Kincade will discuss how to target your audience by
identifying them and how to reach them through the various
marketing channels that are available. This is known as the
marketing mix, and getting it wrong can be expensive,
time-consuming, and disappointing. Let's avoid all of that by
getting it right the first time!
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
How to get the best out of LinkedIn
Thursday 23 February
2 - 4pm
Whittington Room
Do you think LinkedIn is just an online C.V.? Think again! This
course is for anyone that has a LinkedIn profile but either not
logged in for months or not completed more than the basic
information. LinkedIn is the most powerful social networking site
for business with over 75,000,000 members worldwide including
representatives from all 500 of the Fortune top 500 companies.
Chris
Carter will guide you through completing an effective
profile that will show up in search results for your industry or
speciality and how to leverage your network and the online tools to
increase business.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
The secret of low cost business to business
marketing
Friday 24 February
9.45am - 12.00noon
Whittington Room
If you own or manage a small well-established business, this
no-nonsense workshop will help you review and improve how you find
and retain customers. You’ll also discover the most
cost-effective ways to market your business. Whatever its size,
every company needs good marketing practices for it to survive and
grow. This focused approach to marketing ensures the effective use
of resources and looks at how to plan effectively; analyse your
markets; set meaningful objectives; select appropriate activities;
and optimise your resources.
Akram
Din’s seminar will give you tools and techniques to help
you market your company effectively.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Start-Up on a shoestring
Friday 24 February
10am - 12noon
Walbrook Room
Have you ever thought of a great business startup idea, only to
think that you don't have enough money to get your business
started? Then you need to attend 'Startup on a
Shoestring'. Joe Reader and Philip Farren from
A4e Ltd’s
interactive seminar will teach you the strategies that resourceful
entrepreneurs use to get their business ideas up and running on a
low budget. The 'Startup on a Shoestring' seminar has been
developed from a blog of the same name. The people behind the
blog are all entrepreneurs that also help unemployed people to
start their own business on a shoestring budget.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Personal branding from the inside out
Friday 24 February
2.30 - 4.30pm
Whittington Room
Our “Personal Brand” consists of an Inner Brand: our values,
beliefs, and what we stand for, and an Outer Brand: the way we
communicate, our level of E.Q. (Emotional Intelligence) and the
over-all impression we make. And when these two aspects are
congruent and authentically represent us, we become more confident,
more compelling and more of who we are. To be able to achieve one’s
own USP via a Personal Brand, both online and offline is imperative
in today’s world. Malcolm Levene will provide you with a
one-of-a-kind opportunity to achieve success in your own unique
way.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
CVs Made Simple Part 1: Everything you need to know in 60
minutes
Friday 24 February
2.30 - 4pm
Walbrook Room
Have you sent out lots of CV applications but feeling frustrated
because you’re not winning interviews for the jobs you
want? Or has it been a long time since you wrote a CV and
you’re not sure what to include? Recruiters and employers will
reject your CV within 20 seconds of scanning the first page if they
think you’re not ‘right for the job’. You will learn
everything you need to know about how recruiters and employers
benchmark and search for CVs and exactly what they expect to
read.
Alex Wilson-Campbell will supply you with
FREE modern CV templates, provide anecdotal advice based on
employers’ opinions and share the professional CV writing
techniques you will need to know to drastically improve your
chances of being invited for an interview.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Effective speed reading
Monday 27 February
10am - 12.30pm
Whittington Room
Gary Lorrison’s intensive course will give
you a specific set of techniques to help you read anything you want
at approximately 1,000 words per minute (or more) with confidence
and comprehension. In addition, he will outline various reading
management strategies that will help you read difficult material
more effectively, enabling you to concentrate on what is important
and eliminate what is irrelevant.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Introduction to constant contact POEM: the power of email
marketing & how to get started!
Monday 27 February
2.30 - 4.30pm
Whittington Room
Email marketing is proven to be the most cost effective way for
small businesses to set themselves apart from the competition,
demonstrate their expertise in their field, and promote their
products and services. Yvonne Thompson wants you to show you how
and set you up to give your business a jump start for 2012.
She will demonstrate the benefits of using an email marketing
platform, and show you how easy it is to get started. Attend
the workshop in December - start your marketing campaign in
January!
Register now or
email dana.williams@acbnbiz.com
Please note: CBL does not accept bookings for this
seminar
Impact and presence for successful influence
Tuesday 28 February
10am - 12noon
Walbrook Room
Are you preparing for an event, a presentation or to start
getting out in front of others? What will be your
impact? What messages is your personal presence sending
out? Come to Catherine Endicott-Miles’ seminar to
review, explore and refine your Personal presence and impact to
ensure you are delivering the message you intend both inside out
and outside in!
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
How to drive traffic to your website (on a limited budget)
Tuesday 28 February
10am - 12noon
Whittington Room
A website with no traffic is like a billboard in the middle of a
desert - quite pointless, since nobody is going to see it. Yet it
still is a common practice for many businesses to allocate far more
money on developing the website than on advertising it. So what can
you do when you have a great website that few people visit and not
enough money left to launch a marketing campaign?
Monica
Thomas will cover topics like: blogging, video marketing,
DIY SEO, social media, and much, much more. PLEASE NOTE: This
training is aimed at business owners who already have a website, or
are planning to launch one in the very near future.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Managers Toolkit: Managing your time & priorities to get
things done
Tuesday 28 February
2.30 - 4.30pm
Whittington Room
Being a manager is a balancing act between people, resources and
anything else that lands on your desk. Your effectiveness is often
measured by your ability to get things done. In this workshop, Anna
Lambe of Zia
Executive will offer hints and tips to help you develop
the skills needed to balance priorities and manage both your time
and your team’s time effectively.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Empathic communication (the most effective)
Wednesday 29 February
10am - 12noon
Whittington Room
Of all the elements involved in effective communication, empathy
seems to be the component that is most powerful yet easily
overlooked. This seminar is useful for people in leadership, sales,
customer care and other frontline professions. You will learn what
Empathic Communication is and how empathy is central to effective
communication. The seminar is lead by Reza from
Perspect who is a Performance Coach with
many years of experience.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
The secret to effective performance management
Thursday 1 March
11am - 1pm
Whittington Room
A must-attend event for corporate leaders who want to get more
out of their teams. This session is suitable for managers and
directors with staff responsibility. The workshop is led by David
Finney of The Energy of Conversation who has 20
years management experience in the market research industry. Join
him as he reveals the secret to unlocking staff
potential.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Is the price right? - Developing Pricing Menus for small
businesses trading for more than a year
Friday 2 March
10am - 12noon
Walbrook Room
Setting the right price is one of the essential pillars of any
business. However, it is an area of struggle for owners and
managers of small businesses. Indeed, many rely on ‘trial and
error’ in setting prices for products or services provided by their
businesses. Veronica Broomes helps business owners who
have been trading for more than one-year to use one or more pricing
strategies to develop a Menu of Prices for their products or
services.
Through practical exercises you will learn how you can create
the ‘right’ Pricing Menu for goods or services offered by your
businesses. At the end of the training, you will be able to develop
Pricing Menu for specific product(s) or service(s) offered by your
business. As part of the process, you will use a simple and easy to
use Pricing Toolkit to developing your menu of prices for your
goods or services.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Treble your reading speed
Friday 2 March
10.30 - 12.30pm
Whittington Room
Would you like to dramatically speed up your reading and
research skills whilst being able to more easily remember and
understand what you’ve read? How much time would it save if
you could literally power through a book in 5 minutes and have
simple but powerful strategies to enhance your memory and
recall? Sound too good to be true? During this
incredible 2-hour session Certified PhotoReading™ Instructor
Marilyn Devonish will show you how to
blast through written information at speeds of 25,000 words per
minute and share techniques for enhancing your creativity, and
strategies for sharpening up your memory and comprehension.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Having trouble raising finance?
Friday 2 March
2.30 – 4pm
Walbrook Room
- Have you been turned down for funding?
- What type of funding is best for your business?
- How should you go about raising finance?
- Do you need an introduction to funding providers?
If any of these apply to your business, you should attend this
seminar. It will cover the different requirements of the various
providers of finance. Philip Mendonça
(http://pealpartnership.co.uk/) is a Chartered
Accountant who has spent the last 15 years assisting SMEs with
their financial management problems, and in particular helping
businesses to successfully raise finance. He will also cover any
specific funding issues you may have.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
What every small to medium sized business owner should know about
contracts
Monday 5 March
10.30am - 12.30pm
Whittington Room
What is a contract? Do you know how often you enter into
contracts? What impact do contracts have in the running of my
business? What to look out for in standard terms and conditions?
Alberto
Costa, Solicitor at Costa Carlisle Solicitors, will explain the
basics of business contracts. Many business owners assume that
contracts must be in writing; this is not always so. Agreeing the
right terms in a contract reduces the risk of disputes and helps
ensure business parties understand their rights and
obligations.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
How to use Google, SEO & Social Media to grow your
business
Monday 5 March
2 - 4.30pm
Whittington Room
Join Marketing Maven Abul Hussain to find out how you can grow
your business through the Internet. If you’re like most business
owners, then you know that Internet Marketing is the future of
advertising, but you’re not quite sure how to use it to generate
leads yet. Abul will break down in laymen terms, how you can
explode your turnover by using simple Internet Marketing
strategies. He will share the tools he uses to get his clients
found on Google, Yahoo, Bing, Facebook and many other online
directories. You will come away with a clear road map on the steps
to take next, to generate and close more leads through the
Internet.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Budgeting Business and personal finance
Monday 5 March
2.30-4.30pm
Walbrook Room
Are you an MD, CEO, owner manager or a budget holder responsible
for preparing and monitoring budgets for your business? You must be
running a business or about to start with ideas of business
expenditure and income.
Nnenna Anyanwu will help you know the
benefits of preparing and reviewing a budget and adopting a
structured approach to budgeting. Bring a pen and paper, a
calculator and your own business income and expenditure figures to
create your own budget. You’ll be able to take a first draft budget
for refinement when you go back to your office.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Coaching for employers
Tuesday 6 March
Walbrook Room
Coaching can provide a great motivation tool or performance
boost whether you are working on your own or running a small
business. Jackie Alexander will explain how coaching
adds value and will explore the different coaching styles that you
need to understand when choosing a coach. It will also look at the
difference between coaching and mentoring. Jackie is an experienced
and qualified coach running her own consulting business. The
seminar is suitable for businesses and charities.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Strategic social media for business
Tuesday 6 March
10am - 12noon
Whittington Room
Many people are already established in more traditional
businesses and others are just starting up online. But many have
done little to exploit the fantastic opportunities the internet
& social media presents for them.
Kofi
Oppong & John Regis will explain in layman's terms the
background to social media (the last 100yrs), how to acquire loyal
customers by building relationships, what social networks you
should be on and why. They’ll also look at social media strategies
to build your brand, credibility & gain you leads and sales,
and they’ll share client case studies, marketing tips and much
more!
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
How to be the wealthiest person on earth
Tuesday 6 March
2 - 4.30pm
Walbrook Room
Do you find yourself struggling with money? What if you never
have to worry about money again? And you could enjoy a life where
you feel content, happy, and stress free? Many people struggle with
money all their life due to limiting beliefs about what money is
and who ‘deserves’ to have it. During this fascinating
session Ola
Agbaimoni will reveal how your unconscious feelings
towards money can block your ability to attract wealth into your
life, and how you can re-write your money story so that
you can live the life you desire.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Newly self-employed
Tuesday 6 March
2.15 - 4.15pm
Whittington Room
Becoming self-employed? In partnership with City Business
Library, staff from Her Majesty’s Revenue & Customs will
talk about the tax and National Insurance implications of becoming
self-employed.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
NLP and social media
Wednesday 7 March
10am - 12noon
Walbrook Room
The explosion of Social Media has transformed the terms of
customer engagement. The question many businesses are now asking
themselves is whether this revolutionary platform can drive
everything from customer relationships to product development — or
whether it’s just another form of marketing and how can we best
e
mbrace it?
Join NLP Master Practitioners
Gill
Davis and Gill Sabatti on this engaging and
interactive workshop to discover the latest trends in Social Media,
the best Social Media sites and how language can be used to
powerful effect to engage emotionally with your customers.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Successful networking Communication skills
Thursday 8 March
11am - 12.30pm
Whittington Room
Would you like to start or increase your networking activities –
but are unsure how to go about this? Are you a ‘reluctant
networker’ and looking for some different approaches to this
activity? Are you an enthusiastic networker looking to
refresh your skills in this area?
Sue Carrette’s seminar is suitable both
for individuals new to professional networking and those with some
experience in this area. She will offer a taster of the following
types of networking; networking benefits; social and E-networking;
dos and don’ts; and, tips for the ‘reluctant networker’.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Complaints, relationships and service: key components of any
business growth strategy
Thursday 8 March
2 - 4pm
Whittington Room
In a tough market it is increasingly difficult to win new
business, hence the importance of protecting and growing the
asset you already have – your existing customer base. With every
new encounter, your first impression can be nearly impossible to
reverse or undo, making these first encounters extremely
important. Adrian Swinscoe’s seminar will discuss how
to deal with complaints, what service really means to our
organisations and what opportunities many businesses miss. Finally,
Adrian will share a framework to help equip us to build better
relationships with your own people as well as our customers -
all of course with an eye on the goal to deliver sustainable
growth.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
The 6 questions between you and success
Friday 9 March
10am - 12noon
Whittington Room
Kathy
Ennis will share with you the 6 questions you need to ask
yourself in order to shape your success. She will describe the
process for identifying the skills you need to develop, the drivers
that define you and, most importantly, how to make success
happen.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Public speaking
Friday 9 March
10am - 12noon
Walbrook Room
There is no secret in public speaking, only know-how. Once you
master the requirements behind speaking in public, you can deliver
a successful presentation. Hanieh Chehrehnegari’s workshop is
suitable for beginners or for those who are just looking to improve
their skills and ability. Walk away with the knowledge, inspiration
and confidence you need to deliver your upcoming
presentations.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
JUST BE confident!
Friday 9 March
2 - 4.30pm
Whittington Room
How would it be like to be in harmony with yourself and full of
confidence? Would you like to trust and confide in yourself? Can
you allow yourself to JUST BE? In this interactive workshop – using
a NLP (Neuro-Linguistic Programming) approach –
Sibylle Chaudhuri (Systemic and NLP Coach)
will give you some tools to create your very own solid foundation
of confidence. Being more confident will help you to enhance your
performance in every area of your life, and you will feel well.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Effective networking
Monday 12 March
2.30 - 4pm
Whittington Room
A fun and informative workshop lead by 1230 The Women’s Company
MD Jackie
Groundsell
Jackie’s proactive workshop covers key messages to make
networking work for you:
- Why network? Must I?
- Preparation for a networking event
- Becoming a networking magnet
- Quality "how to" secrets of networking made easy
- Tools for networking, including the 1 minute talk
- Overcoming any fears
- What should and shouldn’t happen at a networking event
- After a networking event – what next?
There will be plenty of opportunity for questions and answers
and attendees will leave the session fully equipped and confident
in managing their future networking opportunities successfully.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
How VAT works
Tuesday 13 March
9.45 - 11.45am
Whittington Room
In partnership with City Business Library, staff from
Her Majesty's
Revenue & Customs will help businesses understand
their obligations to VAT and how to identify what goes where on a
VAT return.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Setting up a social media strategy
Tuesday 13 March
2.30 - 4.30pm
Whittington Room
Social Media is more than having a Facebook page or twitter
account, and sending out information. In order to gain the most
from social media, you also need to have a plan and strategy in
place. How are you going to measure results? What is the goal? Who
are you trying to attract? Cemanthe from
New Media
Angels will cover all of this as well as show you the
steps to building an effective plan - making sure that your social
media is successful from the start.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Marketing that works
Tuesday 13 March
10am - 12noon
Whittington Room
Your marketing way or 'recipe' is nearly as individual as your
business. The best marketing advice says that your individual
recipe should blend at least 5 and up to 10 different marketing
activities to guarantee success. These 5-10 activities will be very
different. When planning your budget, what magical set of marketing
activities are right for you? And in particular, how might you know
in advance which are definitely unmagical? Chris Clark of
Clark
Marketing will bring the magic back to your marketing!
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Website woes: which site-type will win your business?
Wednesday 14 March
10am - 12noon
Walbrook Room
Do you have a business and a website? With so many types of
websites available, it can be daunting trying to pick the right one
– or two and, do justice to your brand!
Glen
Thomas will take you through 3 steps to work out which
type of website is the right tool for your business. He will
consider how, who and where to manage your website; who you want to
see your website? Are you aiming for an ‘active’ or ‘passive’ site;
and decide if you will be selling or sharing on your website. You
will walk away with a web action plan that you will be able to
apply to your business straight away.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
CVs Made Simple Part 1: Everything you need to know in 60
minutes
Wednesday 14 March
2.30 - 4pm
Walbrook Room
Are you unsure about what makes a great CV? During this 90
minute session (which includes a 30 minute question and answer
session) you will learn everything you need to know about how
recruiters and employers search for CVs and exactly what they
expect to read. Job Search Coach and CV Writer, Alex
Wilson-Campbell – of
Rapid CV Writing/Career Forward – will
provide you with FREE modern CV templates and anecdotal advice
(based on employers’ opinions) and share professional CV writing
techniques you need to know to drastically improve your chances of
being invited for interview.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Time for everything
Thursday 15 March
10am - 12noon
Whittington Room
Do you sometimes feel that there just aren’t enough hours in the
day? Do you find yourself constantly busy, yet not productive? And
would you like to improve the balance between different aspects of
your life? If so, then Mandy Hetherton can help you make changes.
This interactive workshop offers simple yet effective activities to
help you find ‘time for everything’.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Is the price right? Pricing strategy for start-ups
Thursday 15 March
2.15 - 4.15pm
Walbrook Room
Owners and Managers of small businesses need clear strategies
for price setting to ensure that not only will they survive and
thrive as a profitable business, but they offer products and
services that provide value for customers.
Veronica
Broomes will consider four pricing strategies that small
businesses could use, identifies pitfalls of each and provides tips
on how owners/managers of small businesses can create the ‘right
price’ for their goods and services. At the end of training, you
will be able to select one or more strategies to set the ‘right
price’ for your product or service.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
It's OK to say no!
Thursday 15 March
4.30 - 4pm
Whittington Room
Or how to run meetings more effectively, reduce their hidden
costs and reclaim control over your diary. At a time when
organisations of all kinds are expecting more for less, it has
never been more important to be able to streamline, to work
effectively and efficiently.
Susie Kay will help you to take an
objective look at the hidden costs of meetings of all kinds, how to
run shorter, more effective meetings and, as a bonus, reclaim your
diary.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
The Passion to profit blueprint for coaches & other
service-based providers
Friday 16 March
10am - 12noon
Walbrook Room
This workshop is designed for Coaches, Therapists, Nutritionists
and any other service-based professional in the business of
transforming lives. Would like to discover how to attract
ideal, high paying clients; stop trading your time for money;
market your business in a way that gets results; generate multiple
streams of income with your expertise; and, sell your services in
an easy authentic way ? In this interactive workshop Teresa Henry –
The Passion
to Profit Coach will introduce you to The Passion to
Profit Blueprint - a research based 7 step system designed to
assist Coaches and service-based professionals in attracting and
securing great clients who pay you well, so you can develop a
thriving practice.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Writing to sell
Friday 16 March
10.30am - 12.30pm
Whittington Room
Does your marketing material make people say 'so what' rather
than call you? Does your website fail to get people to buy now? A
lack of new leads and new sales invariably hold a business back
from growing. Hitul Thobhani’s session is aimed at
helping you sell your way out of tough economic times. You will go
away with a new focus on how to write about your business and its
products and services. You’ll be able to convert your target
customers into paying customers. Delegates will also receive a pdf
copy of Hitul’s book "The 21 Step Marketing Sharpness Makeover",
which is packed with free and low cost growth strategies.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Anthropology and ethnographic fieldwork for business
Friday 16 March
2 - 4pm
Walbrook Room
There are many anthropologies, but fieldwork in its varied
shapes and forms is central to all anthropologists. In order to
provide an understanding of other peoples cultural behaviour
requires first hand research in intercultural skills and
ethnographic fieldwork. Do you need to create an awareness between
global affairs and localised thought in the work place, how people
perceive other cultures or direct experience of the way different
groups use products in the home or community? If so, Social
Anthropologist Yasmin Hales-Henao of
Culture in Mind will discuss the
importance of ethnographic fieldwork and participant observation
for your business, and how a comparative analysis of different
behaviour patterns from different cultural backgrounds is just what
you need.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Start-Up on a shoestring
Friday 16 March
2.30 - 4.30pm
Whittington Room
Have you ever thought of a great business startup idea, only to
think that you don't have enough money to get your business
started? Then you need to attend 'Startup on a
Shoestring'. Tamara Medina, Joe Reader and Philip Farren from
A4e Ltd’s
interactive seminar will teach you the strategies that resourceful
entrepreneurs use to get their business ideas up and running on a
low budget. The 'Startup on a Shoestring' seminar has been
developed from a blog of the same name. The people behind the
blog are all entrepreneurs that also help unemployed people to
start their own business on a shoestring budget."
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Spring clean your career
Monday 19 March
10am - 12noon
Whittington Room
You are feeling stuck in a career rut and not sure how to get
out. You are returning to work after a career break. You are
wondering whether it is time to do something different that gives
you more job satisfaction, meaning and motivation. Career
fulfillment comes from doing something that clicks with your
values, skills and
passions. Alice Washbourne’s seminar will help you
walk away with a better understanding of yourself, what makes you
tick and what is important for you to have a great career. Take
away some powerful tools to help you plan your next steps to career
change.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
How to get the best out of LinkedIn
Monday 19 March
2 - 4pm
Whittington Room
Do you think LinkedIn is just an online C.V.? Think again! This
course is for anyone that has a LinkedIn profile but either not
logged in for months or not completed more than the basic
information. LinkedIn is the most powerful social networking site
for business with over 75,000,000 members worldwide including
representatives from all 500 of the Fortune top 500 companies.
Chris
Carter will guide you through completing an effective
profile that will show up in search results for your industry or
speciality and how to leverage your network and the online tools to
increase business.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
How to create your dream career
Tuesday 20 March
10 - 11.30am
Whittington Room
Job getting you down? Feeling trapped? Fed up with the corporate
9-5 and long for freedom, adventure and excitement? Dream of
something ‘more’ – but unsure what your next steps should be? In
this inspiring and thought-provoking seminar,
Susan
Andrewes will expose some of the most common myths that
keep high-achieving and successful professionals stuck in a job
they hate and show you how you can regain control of your life and
easily create your dream career.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Turn your passion into profit: a Woman’s guide to building a
business Online
Tuesday 20 March
10am - 12noon
Walbrook Room
Do you have an idea, hobby or interest that you’re passionate
about and would love to turn into an Online Business? This
workshop is designed for women who are considering starting their
own online business but are unclear what to do next. Passion
to Profit Coach, Teresa Henry takes the mystery out
of Online Business building and introduces you to strategies that
will transform your business idea into tangible action steps you
can implement straight away.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
The body of leadership
Tuesday 20 March
2 - 4.30pm
Whittington Room
How is leadership, communication and team coordination more a
matter of what your body says, does and is, than words. How what we
think, what action we are capable of and our relationships are
determined by our bodies. Going much deeper than body language,
"embodied" work is a leading-edge
approach. Mark Walsh’s interactive workshop is
suitable for managers and leaders.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
How to become a tycoon woman
Tuesday 20 March
2 - 4.30pm
Walbrook Room
Ola
Agbaimoni’s workshop for women will look at the
opportunities presented by the new industrial age of information;
the Internet; the new rules for marketing. It is easier than ever
to become an entrepreneur, i.e. to work for yourself and generate
multiple sources of income - opening new doors for women to become
financially independent. The seminar will address the following:
Developing the mindset of an entrepreneur; the 4 business models
that work; the skill set required to be a successful Tycoon
Woman/entrepreneur; a strategy to move forward. You will discover
the power to choose, know how to succeed and the freedom to
act.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Top 10 secrets to finding the right job, right now
Wednesday 21 March
10.30am - 12.30pm
Whittington Room
Recruitment specialist
Gary Brown reveals the Top 10 Secrets that
will help you secure your next role quickly. Coming, from an
employer’s perspective the session will reveal all those things
that career advisers don’t tell you, including what employers are
really looking for, how to access the hidden job market, how to
impress employers without fail and how to nail that job the first
time. This session will reinvigorate and elevate your jobsearch to
the next level and clear all the mysteries of finding your new job
once and for all.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Who’s afraid of the big bad wolf?
Wednesday 21 March
2.30 - 4.30pm
Walbrook Room
Don’t be scared by all the headlines – learn what you can do to
give yourself maximum rights and flexibility. If you want to expand
your business you have to have people to help you. If you use
people to help in your business (paid or unpaid) employment law
starts to affect you. Employment law is not just about
employees – it covers people who work even self-employed and temps.
Annabel
Kaye has spent more than 30 years advising entrepreneurs
on how to get the best of their people and employment law.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Public sector tendering skills-builder
Thursday 22 March
10 - 11.30am
Walbrook Room
Are you in a first-class organisation.....but miss out on
contract opportunities because you are put off by daunting
tendering processes? You know you could deliver a great
service for the public sector, then get tangled up in the red tape
and the language used? Sounds familiar? Find out how NOT to be
put off by PQQs and ITTs and other tendering jargon. Come to
this workshop delivered by expert
Isabelle Gregory and you will learn how to
avoid the most common pitfalls and make every bid a real
contender.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Self-confidence: the key to potential
Thursday 22 March
2 - 4pm
Walbrook Room
“Whether you think you can or think you can't - you are right.”
~ Henry Ford. Self -confidence plays a vital role in almost
every aspect of our lives, personally and professionally, yet the
reality is that many of us get stuck in unconscious cycles that
reinforce negative self-beliefs that undermine our confidence. The
good news is that there is a way out of this cycle -
self-confidence can be developed, nurtured and grown. In this
engaging workshop, Coach Lilliana Gibbs maps out the territory and
provides useful tools to increase your self-confidence.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
How to double your business with clients and generate new
leads
Thursday 22 March
2.30 - 4.30pm
Whittington Room
Are you involved in the commercial development of your business?
Colin
Spiller’s workshop is targeted at organisations that want
to rapidly grow their business through a focus on account
management and outstanding customer service. If you attend this
seminar, you will emerge with confidence that your account
management performance will be vastly improved. Your meetings with
clients will be energised, structured and have impact and your
pipeline will grow as well as the business closed with clients. You
will also be able to double your business with existing customers
and generate new leads as well.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
How to make your business contracts fit for your
business
Friday 23 March
9.45am - 12noon
Whittington Room
Do you worry about whether you need standard terms and
conditions under which you supply your goods or services? If you
have them already, how fit are they, for instance for selling
online? When did you last review them? How fit are your employment
contracts? Whether you are considering taking on new employees, or
perhaps considering redundancy or disciplinary proceedings - are
they up to date and compliant with legal requirements?
Philip
Bingham will cover the basic issues you need to consider
when drawing up your business contracts and terms & conditions
and when employing people. You will have the opportunity to outline
and prioritise an action plan to take away with you and implement
in your own business.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
4 ½ W’s to win that bid
Friday 23 March
10.30am - 12noon
Walbrook Room
Are you a SME who wants to be more effective in winning public
sector tenders? Are you frustrated by the amount of time it takes?
Caryl Xavier will consider why you would use government contracts
for your long term growth; what you need to win that contract; who
is the right buyer for your organisation; where do you find these
contracts; and, how to put an effective bid together.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
How to create a website that works
Friday 23 March
2.30 - 4.30pm
Whittington Room
Would you like to create a web site for yourself or your
business, but are not sure where to start? With a wide range of
tools and software available it can be a challenge to make the
right choice. Maros Kvasnak’s seminar will show you the
steps in setting up a website and will also cover domains and
hosting; personal website or blog; CMS (Content Management System);
E-commerce; Open Source Software vs. Commercial solutions; SEO
principals; and, social media integration.
We will take a practical look at what is good and bad, what is
useful and what to stay away from. This seminar is suitable for
anyone who would like to set up a website, update an existing one
or is thinking about changing platforms.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Social Enterprise – the new business model?
Monday 26 March
10am - 12noon
Whittington Room
With Capitalism under intense scrutiny there is a deep felt
desire for a New Business Model. The requirements of fixing social
and environmental disparities and yet create wealth has led to
global interest in Social Enterprise at government and ground roots
level, yet few people can explain what this is and what it stands
for. Is Social Enterprise just a passing fad or is it a true
alternative model that is inspiring, challenging and exciting the
brightest of entrepreneurs and will truly transform the world for
the better? Uday
Thakkar will explain, entertain and inspire you to become
a social entrepreneur.
Free, but you must book in advance 020
7332 1858;
cblevents@cityoflondon.gov.uk
Special events to raise your profile
Monday 26 March
2.30 - 4.30pm
Whittington Room
Creating news when there is no news; corporate anniversaries and
landmarks; choosing the right celebrities and personalities,
project planning and management. Liza Jones will tell you how to make the
headlines without spending a fortune.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Make your website work for you
Tuesday 27 March
10am - 12noon
Whittington Room
Too many business owners don't realise that commissioning a
website is not like getting a brochure printed. It is more like
buying a car. The most important question is 'will it work in the
way that I want?”. Are you a business owner who is planning on
building a website in the near future or who have a website you
would like to re-build/improve?
Monica
Thomas will discuss the principles of designing and building a
website that is easy and inexpensive to run and delivers the sales
and/or qualified sales leads to your business. She will cover
topics like: picking the right domain, knowing your audience, rules
of good layout, creating 'sticky' content, and more.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Leadership and Entrepreneurs
Tuesday 27 March
2.30 - 4pm
Whittington Room
What have they got in common? Using her interviews with
successful people, including barristers and members of Parliament,
Christina explores the rewards, obstacles, and the essential
qualities needed for success. As a
WISE Woman on a
Mission, she will bring out the best in you. You will be
stimulated, amused and empowered, while learning the benefits of
collaborative team work.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Boost your sales effortlessly
Wednesday 28 March
10am - 12noon
Whittington Room
Do you know how to be an effective salesperson without having to
resort to pushy sales tricks? Whether you're trying to
convince a person to join your organisation or describing a new
product to a client, knowing how to sell is a remarkable ability to
have. In this seminar, Reza from Perspect will introduce you to a new
approach based on Emotional Intelligence and will look at how you
can apply it to sell an idea, product, or service. He'll
explore how to prepare, what to say, and how to handle questions
and objections so that your next "sale" will be a
success.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Don’t run before you can talk – how to get the right people
buzzing about your business
Wednesday 28 March
11am - 12noon
Walbrook Room
How many times have you bought something because a friend told
you about it? I’ll guess it’s a lot – we all have. That’s because
we value their opinions and like what they like. Imagine if you
could get the right people to recommend your product or service to
all the people who like and trust them? Just think how many
potential new customers you’d have. In this seminar for
entrepreneurs and small-business owners, experienced public
relations professional, Anna Zachariassen, provides practical advice on
who you should be talking to and how to grab their attention. It
will certainly give you something to talk about.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Self-assessment online
Wednesday 28 March
2.15 - 4.15pm
Whittington Room
Do you have a tax return to complete? In partnership with City
Business Library, Her Majesty’s Revenue & Customs staff
will help self-employed people through the tax jungle including the
benefits of online filing.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Small business marketing for success
Thursday 29 March
10am - 12noon
Whittington Room
Discover the secrets and tips to creating a great online
presence and small business marketing with
Terry
Carney. With key elements taken from Terry's successful 4 HOUR
BUSINESS BOOSTER seminar learn how to become "Social Media Active"
in hours and create a winning online presence. Understand why a
website built to generate enquiries is essential and the importance
of a database to promote your business through email marketing.
Learn how to create an offline to online campaign to drive more
traffic to your business. This is all about boosting your
opportunities and becoming a key person of influence in your chosen
sector.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
CVs Made Simple Part 1: Everything you need to know in 60
minutes
Thursday 29 March
2.30 - 4pm
Walbrook Room
Are you unsure about what makes a great CV? During this 90
minute session (which includes a 30 minute question and answer
session) you will learn everything you need to know about how
recruiters and employers search for CVs and exactly what they
expect to read. Job Search Coach and CV Writer, Alex
Wilson-Campbell – of
Rapid CV Writing/Career Forward – will provide
you with FREE modern CV templates and anecdotal advice (based on
employers’ opinions) and share professional CV writing techniques
you need to know to drastically improve your chances of being
invited for interview.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Managers Toolkit: knowing me knowing you - what's your management
style
Thursday 29 March
2.30 - 4.30pm
Whittington Room
The more you understand about yourself, what your preferences
are in work, communication, leading an more, the more you are able
to leverage your strengths and preferences to get your job done and
have the impact you want. In this short workshop, Anna Lambe of
Zia
Executive will help you identify your preferences and
offer hints and tips on how to use your strengths for maximum
impact.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Tough times for teams - managing staff through difficult
times
Friday 30 March
10.30am - 12.30pm
Whittington Room
In the face of a recession, job losses & financial
difficulty, keeping staff motivated & engaged is more
important than ever - but also more difficult!
Tara
Daynes will look at ways to manage your team through
difficult times, including how to communicate bad news, how to
still provide training & development , reward & recognition
etc. on a limited budget & how to turn the bad situation
of job losses into a positive ER opportunity.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
Presentation power
Friday 30 March
2.30 - 4.30pm
Whittington Room
Do you want your presentations to hit home? To stick? To
motivate? Do you want to lead your listeners by the ears to
the doors you want them to open?
Giles Abbott and Leon Conrad of
The
Academy of Oratory: professional storytellers, writers, voice
teachers, rhetoricians with over th
irty years’ combined experience
helping clients with every aspect of communication can
help.
They will hep you improve how you sound, what you say and what
you use to support your points. In short, they can help you power
up your presentations! This work works! Grab your chance to
win!
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk
An Employment solicitor’s top ten tips for successfully employing
staff
Friday 30 March
3 - 4.30pm
Walbrook Room
Employment Solicitors
James Carmody and Kate Henry give
their top ten tips to successfully employing staff; from
recruitment, employment contracts, protecting your client base,
managing performance, equal opportunities, bonuses and commission
to endin
g the employment relationship.
These tips will also help you be legally compliant and keep you
out of the employment tribunal.
Free, but you must book in advance 020 7332
1858;
cblevents@cityoflondon.gov.uk