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Locating in the City case study: Praemium


Coming from down-under, Praemium sets up UK office in centre of London’s financial district

Founded in Australia, Praemium provides an online portfolio administration service for financial planners, accountants, stockbrokers, wealth managers and platform providers. 

Praemium has also pioneered the provision of a Separately Managed Account (SMA) service in Australia and the UK.  Praemium’s SMA enables investors to access professionally managed portfolios usually only available to the ultra high net worth.

Significant changes currently occurring in the UK financial services industry and the dominance of independent financial advisers in financial services distribution meant 2006 was an ideal time to launch Praemium’s UK business.

Praemium established their London operation in the City on Broad Street Place, in offices leased from the City of London Corporation. Peter Burtonshaw, Managing Director of Praemium UK said, “Our offices, located in the heart of London’s financial district, are ideal to launch our entry into the UK marketplace.  Being based in the City of London provides us with a credible address and demonstrates our commitment to the financial services market.  As a global financial centre, London provides excellent access to potential and existing clients.”

“Think London, the inward investment agency for London, and partner of the City of London, helped Praemium find the office and provided valuable assistance regarding setting up in London. We are very happy in our offices which are fitted out to a high level of specification to present a professional image to our clients and provide staff with a stylish and pleasant working environment.”

Praemium recently announced the appointment of a UK Board.  “This is an important milestone in the UK expansion strategy. We now have an experienced board with high level local professionals to direct our expansion strategy and oversee Praemium’s growth in the UK”, said Arthur Naoumidis, the Group Managing Director and inventor of its technologies. 

For further details of how the City of London can support your expansion into the UK please contact us: inward.investment@cityoflondon.gov.uk.


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